Home > The Do’s and Don’ts for Halloween Lenses

The Do’s and Don’ts for Halloween Lenses

Screen Shot 2014-06-26 at 1.34.36 PMIt may only be June but now is the perfect time to start creating Halloween lenses for 2014 and we’ve got some tips for success.

So far we’ve seen some thin Halloween lenses coming in and we want to make sure that lensmasters know that content is key for all successful lens.

Remember, we want you to have a amazing and profitable Halloween lenses this Fall and these tips should help.

Halloween Lens Do’s

Do pick a descriptive niche topic. Scary Halloween Ghost Decor, Green Zombie Cupcakes or 5 Ways To Carve A Scary Pumpkin, Halloween Decor For Your Front Porch are good.

Do create costumes ideas that are creative and unique. I’d love to be Elsa for Halloween this year and this is the costume I’d design:  How To Make An Elsa Costume (without sewing). You can make 50 of these lenses if you want! Heck we all have great ideas. Just make sure they have a human element. PS – My Elsa lens is getting nice search engine traffic.

Be original. Personal photos are great but you can also use photos from Creative Commons. The key here is to be original and give your reader useful, unique information that they want to share.

Do pick hot costume ideas, movies and recipes. There’s nothing wrong with following the trends. Just put your own personal spin on the lenses you create.

Do add a variety of content to your lens. Text, photos, videos.

Use Amazon Modules wisely. Pick products that you really think complement your lens and write content about the products you choose, like this.

Screen Shot 2014-06-26 at 1.56.46 PM


Halloween Lens Don’ts

Don’t use generic titles like…Halloween Gardens or Halloween Ghosts or Halloween Pumpkins.

Don’t overuse the word “Best”. Weak lenses that promise the “Best Pumpkin Decor” or the “Best Halloween Cupcakes” should be the best on the web. Don’t use “Best” as a way to lure readers into your lens, instead make sure that your content is the best on the web for your topic.

Don’t make 50 thin costume lenses because you can churn them out. Like…Best Scary Costumes, Best Cat Costumes, Best Frozen costumes with nothing but a list of products and short generic blurbs.

Don’t add extra stuff at the bottom of your lens that has nothing to do with your topic.

Don’t just use Amazon Modules on your Halloween lens. A lens that ONLY has a list of products (even with short blurbs) is pretty much just a boring sales lens.

Don’t use empty Amazon Modules. Add quality content to every Amazon Module you build. If there’s no content, then don’t add the module.

Screen Shot 2014-06-26 at 1.51.23 PM


Bonnie Diczhazy is the Editor-in-Chief of the SquidooHQ Blog. Send her a Tweet at @bdkz.

  • Kathryn Grace

    Bonnie, thanks for all this information. I don’t have a lot of Halloween lenses, but I do have one I did primarily for me, my family and others searching, as I do every year, for eco-friendly candies and goodies that were made by adults (so many candy product factories use child labor), who were compensated fairly and have safe working conditions. This lens is all about the products, to most of which my grandchildren have given a gleeful thumbs up. Given your admonishment not to do lenses about products, I’m wondering whether I should take this one down, or if you have any other suggestions for it. Here’s the link:

    • bdkz

      HI Kathryn, Neat lens! This lens feels really personal, balance and is useful! The only thing I would do is remove the Halloween bags at the bottom as that goes a bit off topic. I know it’s easy to do, I’ve done the same thing : )

      • flycatcher

        Agreed, Kathryn, that is a terrific lens – not a topic you see tackled very often, and it offers a solution for a very specific need. Re Bonnie’s suggestions about the Halloween bags, what about using those as a starting point for a complementary lens on eco-conscious treat bags?

        • Kathryn Grace

          Flycatcher, I read your comment after I had replied to Bonnie’s, so yes, already on that one. Thank you for the suggestion, tho, and for the encouragement. Much appreciated!

      • Kathryn Grace

        Thanks for the blue thumbs up, Bonnie! Wonderful! Thank you, too, for the good suggestion. I removed all references to eco-friendly trick-or-treat bags from the title, intro and body. New lens coming up!

      • Kathryn Grace

        One more reply. Just finished the new Halloween Eco-Friendly Trick or Treat Bags lens: Thanks again for the suggestion.

  • 2enjoylife8

    Thank you! That clarifies a few questions I had. I have to say that even though you are giving an example of what not to do, that “Fiddlehead Fairy Village Pumpkin House” rather ignites my imagination.

    • bdkz

      Thank you! PS – A lens about the Fiddlehead Fairy Village Pumpkin House would be awesome!

  • DeniseMcGill

    Thanks for this help.

  • holisticwriter

    Interesting that you say to include content in the Amazon modules. Maybe you have been saying this many times but it is finally hitting home with me. Usually I just edit the product descriptions and the title of the Amazon module. Most of the time I don’t add much other written content. Probably I should. That will make nice material for lens updates.

  • veryirie

    Thinking cap on, now I need some batteries. :)

  • flinnie

    Hi Bonnie thank you for all the tips and info.

  • fibonacci1123

    This is a useful article. Thank you!

  • CreativeArtist

    Great tips. I’ve we’ve had more generic titles in the past, are they okay to keep?

    • bdkz

      Up to you.

  • Titia

    It’s not so easy to make a good personal Halloween lens if you’ve never celebrated Halloween. It’s not a common Holiday in my country. You won’t see decorated houses overhere.

    • bdkz

      Halloween isn’t for everyone, but we want to make sure the people who do celebrate and create lenses have good information.

  • Titia

    It’s not so easy to make a good personal Halloween lens if you’ve never celebrated Halloween. It’s not a common Holiday in my country. You won’t see decorated houses overhere.

  • RockinPicks

    Great info. Halloween is my favorite time of the year. I can’t wait to start on them.

  • megraster

    Great tips and ideas, especially about the word “best” in the lens title. Now to just think of a great topic for Halloween lens!

  • topclimb

    Bonnie, Thanks for the information.

  • MSchindel

    Bonnie, these are great guidelines that apply equally to other types of lenses. Thank you!

    • bdkz

      You’re right Margaret! Thanks.

  • Brite-Ideas

    terrific tips, thank you

  • Mickie_G

    Thanks for the cleaning tips! I have lots of cobwebs on my Halloween pages. Funny thing is, I have one Halloween lens about telling scary stories to children that seems to get hits all year long.

    • cercis70

      Kids like scary stories…especially around camp fires. Maybe that’s why you receive year-long ‘hits’!

  • Deborah-Diane

    Thanks, Bonnie! Bottom line: I think you want us to put as much effort and good writing into our Halloween articles as we do when we write our other types of lenses. I think I’ll write a Halloween lens right now. :)

    • bdkz

      Yes : )

  • KaticesBowtique

    Good info! I did put best in my title though x_x I read this after making mine, but I do feel I am posting some of the best of handmade!

    • bdkz

      Best is fine in moderation!

  • adventuretravelshop

    I haven’t tried making a Halloween lens yet – wasn’t sure where to start, so this is helpful . I shall give it some thought. Thanks Bonnie.

  • Insulin-Dependent

    Great advice, glad I read it. Thanks!

  • Snakesmum

    Best get on to making a Halloween lens, now I know how to do it! :-)

  • charlino

    Thank you for the post! I am currently working on a Halloween How To, and the tips help a lot.

  • Charito1962

    As always, thank you so much for these guidelines, Ms. Bonnie. I’m now working on a review of a horror movie.

  • james25882

    hahaha love the pumpkin’s!

  • TheCureForYouthMinistry

    I have a few Halloween lenses. I have to be really inspired to get one going. Better start thinking now :)

  • ravedid

    Thank you for the information – Appreciated

  • ellyse2003

    This is a very good lense for June, This is a short yet very informative topic. We really need to put something enjoyable for the kids and we can also add some experiences about Halloween, it may be embarrassing events or funny ones. Amazon is just an ad on and we all know that, it can help us make the lense even more longer yet it should also be informative like this one.

  • Merrci

    Thanks for this Bonnie! Since I don’t do much to celebrate Halloween anymore, I didn’t think there would be much for me to do for a lens. But your Elsa costume and your tips have given me some fun ideas. Time to plan now!

  • RenaissanceWoman2010

    Thanks for getting us ready for a successful Halloween season. Maybe if I start right now, I can finish up those Halloween lenses that never got finished last fall. Scary!

  • Stephaniehut

    Thank you for the useful tips, a lot of these tips I could apply to any lense

  • SynchronicityHouse

    Thanks Bonnie for the tips – I must do a halloween lens this year, and of course, you’re right now is the time to create!

  • miriamyentraccm

    Thank you for the Halloween ideas! My daughter loves Halloween, so I’ll see if I can get her to write a lens on this!

  • harrybarack
    Oa thís is how to link to author’s post

  • grammieo

    Great suggestions, I need to get out my old thesaurus (from the dinosaur age) looking for spooky good titles. My weakness is my title!

  • jasminscreations101

    Thank you for such wonderful information.

  • Lucky120

    Awesome Information. I am just getting back into this site, so this is a great way to get my rolling. I have a lot of different Halloween ideas.

  • DavidJuch

    Great topic! Thanks!

  • MaggieMoo12

    Thanks Bonnie – we aren’t that into Halloween in Australia but these comments are relevant to so many other things as well – thanks

  • SoundFinance

    I think I’ll just leave the lens building for Halloween to others.

  • deadmangamer123

    Very impressive Bonnie I will keep this in mind and I love Halloween. So Happy early Halloween.

  • shermanmorrison

    Great stuff to keep in mind. Thanks for the tips! Perhaps this year I’ll finally do a Halloween lens of some sort.

  • ezmsoft

    This are very helpful tips!

  • katiesnow

    thanks..instead of a craft can they be scary stories or personal Halloween experiences?

  • cercis70

    Bonnie, thanks for the great reminders. I especially like reading about how other are doing lenses such as Kathryn Grace’s on eco-friendly goods.

  • short49

    i have never written anything for Halloween before, but it sounds interesting. I am still trying to figure this site out.

  • vikksimmons

    Thanks, Bonnie. Looking forward to the new Halloween season and more fun Halloween lenses to do.

  • MissNikkiSays

    Thanks for all the awesome ideas! I will definitely consider making a new Halloween lens ;-)

  • floppypoppygifts

    Great tips for specialized niche topics. Personal anecdotes are my favorite! Cheers~cb

  • hope12345

    Nice to read :-) and certainly helpful tips…

  • CalobrenaOmai

    I have two and they mainly talk about stuff I remember occurring during the month of October. Those school antics are still lingering.

  • sandyspider

    Thanks for the info on this.

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