So far we’ve seen some thin Halloween lenses coming in and we want to make sure that lensmasters know that content is key for all successful lens.
Remember, we want you to have a amazing and profitable Halloween lenses this Fall and these tips should help.
Halloween Lens Do’s
Do pick a descriptive niche topic. Scary Halloween Ghost Decor, Green Zombie Cupcakes or 5 Ways To Carve A Scary Pumpkin, Halloween Decor For Your Front Porch are good.
Do create costumes ideas that are creative and unique. I’d love to be Elsa for Halloween this year and this is the costume I’d design: How To Make An Elsa Costume (without sewing). You can make 50 of these lenses if you want! Heck we all have great ideas. Just make sure they have a human element. PS – My Elsa lens is getting nice search engine traffic.
Be original. Personal photos are great but you can also use photos from Creative Commons. The key here is to be original and give your reader useful, unique information that they want to share.
Do pick hot costume ideas, movies and recipes. There’s nothing wrong with following the trends. Just put your own personal spin on the lenses you create.
Do add a variety of content to your lens. Text, photos, videos.
Use Amazon Modules wisely. Pick products that you really think complement your lens and write content about the products you choose, like this.
Halloween Lens Don’ts
Don’t use generic titles like…Halloween Gardens or Halloween Ghosts or Halloween Pumpkins.
Don’t overuse the word “Best”. Weak lenses that promise the “Best Pumpkin Decor” or the “Best Halloween Cupcakes” should be the best on the web. Don’t use “Best” as a way to lure readers into your lens, instead make sure that your content is the best on the web for your topic.
Don’t make 50 thin costume lenses because you can churn them out. Like…Best Scary Costumes, Best Cat Costumes, Best Frozen costumes with nothing but a list of products and short generic blurbs.
Don’t add extra stuff at the bottom of your lens that has nothing to do with your topic.
Don’t just use Amazon Modules on your Halloween lens. A lens that ONLY has a list of products (even with short blurbs) is pretty much just a boring sales lens.
Don’t use empty Amazon Modules. Add quality content to every Amazon Module you build. If there’s no content, then don’t add the module.