Social networks offer powerful tools for staying connected to friends and family, curating information and inspiration and the chance to show the world what you love and love to do.
Being active on social media can help you promote your lenses to new readers, connect you with your audience and improve your overall Squidoo experience in a variety of ways.
Over the next 4 weeks, I’ll show you 4 major social media platforms and give you ideas and advice to help you put your best tentacle forward. Today, let’s look at the 4 sites I’ve chosen. These short overviews are meant to help you get an idea about what you can do with each one.
Facebook is currently the largest social network. Its ubiquity makes it useful for keeping in touch with friends, family and acquaintances but it’s also an excellent place to find like minded content creators, interest groups and social clubs.
Nearly every brand, group and product has a presence on Facebook but that’s not a guarantee it will be active. Trends can spread like wildfire and then disappear overnight and the site is always under construction.
Good for: Chat, discussions, socializing, staying in touch, sharing and viewing interesting links, staying up to date with your favorite brands
Twitter is a popular social network based around sharing and reading short multi-media postings called ”tweets”. A tweet is less than 140 characters and sometimes contains links to external sites, a photo or video. Twitter is popular as a tool for networking and sharing information, generally within one or two main areas of interest but some users tweet about anything that catches their fancy.
Good for: Short attention spans, breaking news, exclusive content, professional/career specific info, entertainment, self-guided discovery, chatty Cathys
Pinterest is a social bookmarking site that’s highly visual and easy to use.
Bookmarks on Pinterest are called ”pins”, each containing an image, a small selection of text and a link to the source of the image. Almost anything on the web can be pinned – or you can upload an image that’s on your computer.
Users organize pins by putting them into themed collections of pins called “boards”. Any pin that’s not on a private board can be added to a board you’ve created as a “repin”. Repins aren’t duplicates – instead, the pin is shared with the same image, source link, comments and likes everywhere on the site.
Good for: Visual thinkers, creative types, collectors, inspiration, collaboration, curation
Google Plus, referred to here as “G+” has an intuitive interface and tie-in features with other Google products but somewhat limited adoption.
G+ allows you to sort people into customizable categories called ”Circles”. Circles allow you to control your privacy while also connecting with new people. G+ has lots of interesting, active users from all over the world that share content with each other, usually based around an interest or hobby. New communities are springing up all the time, connecting people with similar interests.
Good for: Outgoing people, curators, serious hobbyists, photography, inspiring content, futurists
Got a question about one of these sites? Post it in the comments and I will do my best to answer it in the next 4 posts!