For content creators, relevance has always been important – there’s no doubt about that.
However, the past few years have seen big changes in the way search engines choose and order search results. One of the biggest indicators of top quality content is fresh, relevant and comprehensive information.
With that in mind, here are 3 easy ways you can improve your existing content and make it more relevant to your readers. These tips work for new lens building too, so don’t feel left out if you’re still working on your first lens.
1. Create multi-faceted content
The greater the depth and breadth of your content, the more relevant your page becomes.
Here’s an example: Let’s imagine we have two identical lenses that teach readers how to build a birdhouse. We’ll call them Lens A and Lens B.
They’re both identical, except that Lens B has a section on how to build the same birdhouse but without using power tools. By expanding the content without changing the subject (How to build a birdhouse), the lens can become relevant to those with power tools and those without, while Lens A is relevant only to readers with power tools.
Adding related information, ideas or suggestions is an excellent way to refresh your content and improve your relevance. Stay on topic, but don’t be afraid to branch out and be creative with what you include in your lens.
2. Replace what’s out of date
With so many content choices out there readers are looking for the page that offers the most current information. After all, who would willingly choose to be misinformed? As the world changes, products are changed, new voices are heard and people fade into obscurity, so too can content become irrelevant. It’s a good idea to periodically read through your lenses and replace any information that’s inaccurate, dated or awkwardly written. For the best relevance, your lens should reflect the current state of affairs of your topic.
3. Respond to your readers
If you have interactive modules on your lenses, remember that they’re not just for your readers to use. It’s a good idea to respond to your guestbook comments, answer reader questions, participate in debates and be sure to delete any spam comments right away. Active discussions represent some of the most relevant content there is, but only as long as someone is still participating. When new ideas, information or questions come up, use them as prompts to help you expand and improve your lens. Relevant content is responsive content and your readers are your greatest asset to learning when and how to respond, react and renew.
I hope these ideas have helped get you on the path to more interesting, relevant and shareable content creation. Often, revisiting earlier work can energize and excite you to try new things and have more fun. Try my suggestions and share your own in the comments below – How do you keep your lenses relevant and interesting?