1. Offering a place for questions or comments shows that you care about your readers. If you forgot to tell them in your recipe instructions when to add the eggs, they’ll let you know. (Be sure to make corrections promptly if someone does point out a mistake or omission!) If they want to thank you for recommending a book or movie, they’ll be appreciative that you provided a place where they can do that.
2. Asking “What do you think of my recipe/project/product?” can elicit great user-generated content and information and ideas that you hadn’t thought of. If a reader has used the same product you reviewed and loved it just as much as you do, their input could be just what the next reader needs to make the decision to buy the item. A great comment from a reader might also provide a topic idea for your next lens in the same niche.
3. A guestbook can also be used to solicit new readers. Asking, “Who do you know that could use this information?” then suggesting that readers share your page with their friends is a great way to generate goodwill – and new traffic.
We suggest you set your guestbooks to approve comments first so you can filter out the occasional but inevitable spam. Be sure to respond to guestbook comments, especially questions, in a timely fashion. It’s good practice and good etiquette as well.
How do you use the comments module in your lenses? Feel free to share your secrets with us in a comment below.