Pinterest is the most visual of the social networks we’ll be covering. As you might expect, certain types of content perform better on Pinterest than on more traditional or text based networks.
If you enjoy curating and organizing content from around the web, you’ll love using Pinterest to share and discover lenses. You can pin a lens using the “Pin It” button or by manually adding the URL from the Pinterest site.
Pinterest is easy to use, inspiring and can be a lot of fun. Here are my top 3 tips for getting the most out of Pinterest.
1. Use dramatic, eye-catching images
By far the most important consideration when pinning a lens is the photo. A good photo can help you gain traction around the site. It’s probably best to take your own photos, especially if the lens is a how-to or a recipe. Here’s a guide I wrote on taking great photos with everyday camera equipment. You might want to punch up the colors or enhance your photo if it’s looking a little bland, so check out Ribbit or Pixlr for online options or for something with more power, GIMP - all free!
2. Consider pins from a variety of sources
When you’re putting together a “board”, you have a decision to make – will your board showcase only lenses or will you include pages from around the web? It’s a good idea to have a “vision” before you start, but don’t be afraid to switch things up and change direction as you see fit. You can create boards of all of your lenses and group them by subject or niche or select lenses from around the site, selected by any criteria that feels right to you. Another option is mixing and matching sites that share a similar topic. Whatever you decide, Periodically check the links that you pin for changes to be sure that your pins are pointing to lenses or pages that actually exist.
3. Keep it light and interesting
Pinterest is famous as a source for DIY, instructional and creative content. Recipes, crafts and easy life-hacks all perform extremely well. An important consideration when creating pins for these types of lenses is the photo on the pin. A good photo shows the final project or a side-by-side before/after comparison. A lot of Pinterest users visit the site to browse ideas – a sort of window shopping for projects, if you will. Good lenses for pinning should “fit in” with the overall aesthetic of the site. Think easy, clever, pretty, fun, quirky, healthy, indulgent – Pinterest users love content like this.
I hope you’re excited and informed about using Pinterest to share your lenses. For the right content, Pinterest can be a valuable source of readers and a great way to connect with other people who share your interests.
If you’re already using Pinterest, what have you learned? Let us know in the comments and happy pinning!