The web is choke full of anonymous feeds and boring drivel that no one reads. I know this because I was guilty of just auto posting my lenses and blog posts on Twitter, and you know what? No one cared. I rarely got retweets or quality people following me or personal interaction and I hated using Twitter.
Then a couple of weeks ago I decided to really study my Twitter account and I realized that it was time to put up or shut up. To start being real (which I am on other platforms) or shut it down. So I embarked on a fun journey and emerged with these tips in no particular order which I hope help you as much as they did me.
1) Follow people that you like. I happen to love Nicole Curtis from Rehab Addict. It’s one of my favorite shows and Nicole is awesome at Twitter. She’s fun and personal and generous with her Tweets so I follow her because I am engaged by her content. Don’t follow people who you don’t enjoy or who auto post or who haven’t used Twitter since 2010. Simple as that.
2) Don’t follow just to get a follow. This goes hand-in-hand with #1. Only follow people you like, don’t follow them because you think they will follow you back. There are people on Twitter who are serial follows and they will always, always follow you back but they don’t add much value to your Twitter experience.
2) Never, never, never auto tweet. If you’ve got an anonymous feed coming from somewhere and you never check into Twitter you’re not going to engage anyone unless maybe you’re a big business who is sharing information such as deals, they get away with it. Instead hand Tweet blog posts, lenses, pins or other media yourself and change up the text to make it personal and unique.
3) Only RT (retweet) the things you care about. Over retweeting can annoy people. Do this instead. Say you see a new lens by someone you love. Instead of retweeting their post create your own with an @ to the person who wrote the lens. This is much more personal and generous. For example. I found a recipe from BritFlorida that I loved so I composed this Tweet:
4) Don’t @ someone every single time you post. Be selective and share content with people because you think they’ll enjoy reading it. Remember if they follow you they’ll probably see it anyway.
5) Tweet daily. Being a daily active user on Twitter is very beneficial. On the flip side. Don’t over Tweet. Make every Tweet unique, interesting and useful.
6) Paper.li. Paper.li allows you to curate content into an online newsletter. It can work for niche interests. For example, if you’re a knitter and have a lot of Twitter followers who knit you might engage them with curated content. However I see a lot of really, really bad Paper.li newsletters. If you’re just mashing a bunch of unrelated content onto a page you’re not likely to engage anyone. Also make sure you have enough content to publish. There’s nothing worse than asking people to view a near empty newsletter.
7) Use hashtags. I see so many great posts that don’t use any hashtags. This is how people find and share your content. For example, if you create an awesome. DIY lens use the #DIY hashtag. This way people who are interested in DIY can find you.
8) Add a personal touch. Just sharing the title of your lens is not going to cut it. Make sure you say something interesting and use a few hashtags (3 at the most).
9) Be generous. Twitter is most enjoyable when you’re generous. Use the 50/50 rule to share content. 50% of the time use your own content and 50% of the time share content from other people you like. Also favorite posts you love and reply to people.
10) Use photos. Twitter is visual too and people like interesting photos. It’s easy to link your cell phone camera into your Twitter account.
11) Don’t share spammy content. I see a lot of win $500 or get cash back type of posts. These will completely turn people off and they add no real value to your account.
12) Upgrade – Twitter has a cool new format for your home page. Be sure to upgrade your account and add some nice photos.
Finally, think of Twitter as an extension of yourself. Post real, interesting, hand written posts that you think other people will enjoy reading and have fun. When there’s a real person behind the Tweets people start to care (and share) more. You’ll also gain a reputation for being a quality Tweeter that that matters.
What’s your favorite Twitter tip?