Sometimes it can feel like everything that’s exciting has already been written about and even worse, it’s been written about well, by fantastic writers whose abilities far exceed our own.
Often our “niche” or subject can seem downright boring – if this is happening to you it can be terribly difficult to enjoy writing and the quality of your content can easily become just as boring as your “niche” is.
If you are struggling to find excitement in your writing or are starting to think that maybe you’ve chosen a “boring” topic, I have some advice that can help you get back into the groove and on the road to interesting, engaging content, no matter what your subject.
1. Ask provocative questions
The first and most important technique for creating exciting content from boring topics is to ask the right questions. There’s no subject in the world that doesn’t have unusual, thought-provoking or challenging questions hidden inside. Examine your topic from multiple perspectives to help you find the interesting questions you can ask. What would you want to know if you were from another country? What about another planet? Let your imagination run wild when thinking of the unanswered questions your topic brings up.
When you take an average, ordinary topic and extract a deeper, complex or abstract concept to spark discussion, your readers will be impressed, engaged and interested. Have you ever read a book that you weren’t expecting to enjoy? It’s highly likely that the writer drew you in and engaged you with quality writing and interesting questions that allowed you to see past a subject that didn’t grab you right away.
You can do the same thing when creating lenses! Another benefit to asking interesting questions is you will make it easier for readers looking for answers to find your lens.
2. Draw exciting comparisons
Even the most mundane events can be compared to other, more dramatic ones. You can spice up a dull moment in your writing by drawing comparisons to relevant events, people or ideas that have more punch and power. Show your reader the similarities between one thing and another to broaden their perspective and engage their mind. You can find these parallels by contemplating your topic before or after you write, looking for obvious and subtle metaphors that spark your creativity.
An ant farm can be compared to miniaturized industrial agriculture, knitting to membrane architecture, photography seen as hardware memory storage – there are infinite interesting parallels that can be drawn to make your writing more multi-dimensional, interesting and engaging. When you’re making comparisons be sure to weave in your own thoughts and ideas to enrich and strengthen the connections between the subjects, the audience and you as the writer.
3. Call for backup
Do you ever find yourself holding your tongue because you belive that someone else has already said it better? Don’t let that hold you back or inhibit your creative process. Instead, weave the ideas and insights of other writers, thinkers and thought leaders into your work. Add short videos expanding on complex topics to your lens, quotes that illustrate your points or reinforce key ideas. You can even try reaching out to people you know in real life for interviews, quotes and more! Leverage the power of collaboration and citation to enhance and prop up your content in the places you feel yourself lacking in wisdom. Your readers will appreciate your curatorial touch and perceive your content as enlightening and informative.
What do you think? What makes content interesting to you?