I’m featuring one of our newest Squidoo Book Club lenses today to give you an idea that might help you enrich your personal lensmaking niche.
Take a look at Wallace the Underdog by RenaissanceWoman2010. We know from previous lenses, that this lensmaster is actively involved with the San Luis Valley Animal Welfare Society, a no-kill animal shelter, and even though this lens is not specifically about the shelter, the book she reviews in the lens is a perfect match for all of her other animal shelter lenses.
If you’re working on a specific niche, think about other types of lenses that you could write to enhance your topic. Think book reviews, movie reviews, craft ideas, interesting destinations, topical debates or even recipes that will mesh well with your chosen niche topic. Branching out in this way will give you a more eclectic and personalized mix of lenses centered around the same idea.
As your niche grows, link all of your similar lenses together to give your reader more of what they came for.
Have a look at the lens here:
Underdogs have always represented a great passion in my life. Whether canine or human, you will always find me cheering for—and losing my heart to—the underdog. In this case, the underdog was a pit bull named Wallace. Many people who kn…
What other types of lenses can you build that will enrich your niche? Share ideas here.

