I’m starting off my series with a look at the biggest social network on the web, Facebook. The site’s just celebrated it’s 10th birthday and is more popular than ever – a recent survey by Pew Research found that 71% of online adults had a profile! Facebook’s enormous user base and global reach make it a valuable resource for lensmasters, no matter what your goals are.
Creating an online persona should be done with some thought. If you’re already using the same name on Squidoo as elsewhere around the web, it’s probably best to keep things consistent. If, like me, you’re using your real name on Squidoo, use the same name on Facebook.
Remember that if you have a relatively unique name, your Facebook page will most likely be in the first 5 Google results. If you have a more common name, you might be harder to find. You may want to use the same photo on both sites to make yourself easier to find.
Before you start networking and sharing, try subscribing to an interest list by typing a topic into the search bar at the top of the page. I suggest subjects you enjoy making lenses about, the people or ideas that inspire you or anything that gets you excited about creating. If you don’t see a list that suits you, make your own! Just type your interest and press the “create” button.
When you share a lens on Facebook, think about your audience – is what you’ve written about relevant to the lives of the people on your friends list? This goes for groups too. Facebook works hard to keep the feed interesting and relevant to its users - use this to your advantage and post your lenses and updates about Squidoo only when you have something compelling to say.
Organize your friends into lists that reflect how interested they are in your lenses. If your close friends and family are on Squidoo too, that’s great! If they’re not, ask yourself if you think they would enjoy reading the lenses you’re thinking about sharing. If the content is relevant, go ahead and share. Not too often – wait until you have something big to share.
Avoid “over-sharing” – if you’re posting just for the sake of posting, you run the risk of having your posts hidden by other users. For every lens of your own you share, try to make at least 3 valuable contributions to your friends or the group you’re participating in. Contributions can be thoughtful comments, an answer to a question or just a friendly hello.
When you’re comfortable with exploring interest lists and sharing your content with the folks who will enjoy it, considering joining some of Facebook’s many groups. Check out the groups related to your hobbies and interests, especially if you have lenses on those topics. There are many Facebook groups set up by other Squidoo users – these are great places to get in touch with other lensmasters, discover new friends and share ideas and advice. Participate in the groups you join whenever you can and always be yourself. Just like Squidoo, Facebook groups ask that you be considerate of others so be sure that you follow the rules about posting your own lenses set up by each group. Drop knowledge, not links!
I hope I’ve given you some ideas about how to use Facebook to improve your experience on Squidoo. Remember to be kind and respectful wherever you go online. Protect your reputation by sharing your lenses instead of spamming them and protect your sanity – don’t feed the trolls!
If you haven’t already, come check out the official HQ page on Facebook – “like” the page and you can subscribe to get our posts in your feed!
How do you use Facebook to enhance your Squidoo experience? I’d love to hear your stories.