Now more than ever readers are looking for good, useful information about the things they are searching for. This means adding quality content that is informative, has a story line (this gives your lens a human element) and balances sales modules with text.
The most successful lenses on Squidoo look visually balanced and have quality content from top to bottom It’s a bit easier to show you what I mean (lenses like this, this, this and this are great) and I’ve got some examples of my own lenses that are doing really well in the Best of Squidoo.
Advanced Rainbow Loom Patterns - I love the rainbow loom so I created a lens about the advanced patterns.
In my intro I included a short story about my rainbow loom experience which adds the human element. Next I created the body of my lens which includes my own photos, videos from YouTube, text and a few products. Notice I’m not overly heavy on the products.
Here’s my traffic on this lens since it was moved into the Best of Crafts subdomain.
Here’s another example of a Halloween lens: How To Make An Elsa Costume (without sewing)
Halloween is HOT on Squidoo and Halloween lenses are already starting to gain speed. One of the neatest things you can do is create a costume from head to toe, just be creative. If you cheat and just add products this idea will fail.
In my Elsa lens I shared my ideas for the costume. Yours might be different so feel free to try an Elsa lens yourself.
Here is what you should be doing on an Amazon Module. Add content, not just products.
So start creating Halloween lenses now, we’ll move the quality ones into the Best of Halloween as they come in.
Get creative and build lenses that have a balance of products and text. If your lens looks like this: ACK! http://hq.squidoo.com/example-lens-1/ not only will you not make Best of…you might get locked. But we know you can do better. Here’s some guidelines to help you succeed.
Here’s some more examples – More lenses that are gaining traffic.