As our “Country Music” contributor, lensmaster Brite-Ideas is having huge success making contact with some very important people in the country music business by way of social media. I asked her if she’d share a few of her secrets and she graciously obliged.
Read on to learn how you might be able to build a powerful social media plan of your own.
My own personal motto is, ‘With so many people struggling to be heard online, it’s those who stop and listen who are heard the most’.
Of course, it was Seth Godin, Co-founder of Squidoo, who introduced us to the concept of ‘Go-Giving’. For those who aren’t familiar, it means to acknowledge others; give them your time, read their work, share their work and if you’re so inclined, comment on their work.
Certainly here at Squidoo, our detailed and personal reviews allow us to write about movies, music, authors and more, day in and day out. But that’s not enough.
12 Practical Steps I Keep in Mind When Building Socially
1. Try to Find the Social Platforms that Work best for Your Niche and master each of them one at a time. For me it’s Twitter at the moment – Artists, writers and entertainers tend to be active on Twitter.
2. I always tag the artist using an @andtheirname
3. I connect my Facebook Fan Page to my Twitter Page – It forces me to take the time to check for the proper tags on both Facebook and Twitter ensuring I use the correct ones, and the practical ones. It also forces me to keep my facebook fan posts short (140 characters or less). If you haven’t learned about the power of tagging, I suggest spending some time to better understand it. By the way, don’t worry if you’ve connected your accounts and other people happen to post on your Fan page, those posts won’t go to Twitter.
4. When starting in my niche, I had to choose whether to use my existing twitter account or start a new one. I wasn’t very active on Twitter at all prior to this…so I decided that I could make my current twitter name @poemslyrics work.
5. In order to better ‘brand myself’, I created a Country Music Background that I use on several platforms; My Facebook Fan Page, Twitter, and I now use it as the background on my own personal music reviews. Give this background a great deal of thought, it should say exactly what you’re about just by looking at it. Also, be careful not to put too many words on it, because Facebook backgrounds are not suppose to be ‘blatant advertising’ (or so I read in their TOS). You can see her brand background in action HERE.
6. On Twitter, I changed my name in my settings from Barbara to Country Music Reviews, that way, every time I post on Twitter, my post shows up as ‘Country Music Reviews’. However, I’m a big believer in keeping a personal connection to everything I do, so I rewrote the header on my Twitter profile to include my full name, my Squidoo Contributorship, and two links – one to my Squidoo Contributor Bio page, and one to my Facebook Fan Page.
7. Have compassion for the Artist in particular: They’re trying desperately to be heard in a very noisy world. Honestly acknowledging their work in social media by tagging, complimenting and ‘hearing them’, is the ultimate gift. I spend time reading other posts on Twitter and Facebook, as well as listening to their music; I share it, comment on it, favorite it, and follow when appropriate. All of it comes from a real place – It has nothing to do with trying to get massive follows.
8. When it comes to Social Media I live by another motto, ‘do everything and expect nothing’. When I tag, share, and comment on an artist’s work, I expect nothing in return. If I’ve written a review about an artist or song and share it with them, I also expect nothing from them. If they choose to acknowledge it, it’s a bonus, and a gift; of course I’m thrilled (even shocked), but it’s not the driving force for why I do what I do. My social connections on Twitter are building more naturally with this approach.
9. When prominent people and other famous artists follow you on Twitter, your name shows up as someone they follow, and other musicians and artists may thus be more inclined to check you out and follow you as well.
10. When Artists follow, take the time to share and acknowledge them more than just once. How do I track this when new artists are following me daily? By creating ‘Private Lists’ in Twitter: As an example, I’ve put all Country Music Artists who’ve followed me into a list called ‘Country Music’ – That way when I go to my list I can see just those artists tweets and am more easily able to sort through them, read them, share them, fave them or comment. As more artists follow, I may further breakdown that list – for now it’s building slow enough that this is working fine.
11. I don’t think of anyone as competition. I’m building out my niche with my own unique approach – If you’re confident about how you’re building, competition is almost irrelevant. There’s room enough for everyone, we’re all individuals with something unique to offer…think hard about what your uniqueness is.
12. Artists, particularly musicians and poets write with the intention of reaching people with their words. Be open to letting the artist know in a review, that they’ve done just that. Perhaps your story will also move them. It’s the ultimate compliment to them; really understand that, and you too will be heard.
To Your Success, Barb