Whether or not you judge a book by its cover, I’m betting you judge a lens by its title. And rightly so! Good lens titles are interesting and informative. Great lens titles also pique your readers’ interest and make them want to click to read more. Here are five strategies to keep in mind when settling on a title for your next lens.
1. Create intrigue. Did “Secret” in the title of this tip catch your interest? Even words like “best” and “new” can work wonders to grab people’s attention and get them wondering just what you know that they don’t know.
2. Use a number. “5 Secret Strategies” works much better than just “Secret Strategies,” don’t you think? If you use a number this way in your title, it’s a good idea to number the points in the lens as well. It can be very psychologically frustrating to try to count “10 Ways to …” in a lens if the 10 ways aren’t numbered within the content.
3. Ask a question. “What’s the best way to…?” makes a great title. Why? Because these days people “speak” questions into search engines using their mobile devices – and that’s the terminology that they use. If you ask the same question in the title of your lens that they’re asking the search engines, wouldn’t you think your lens might be a perfect match for their inquiry? I would, and that’s what Google is working towards, too. So if your lens is about the best way to keep spring seedlings from freezing, a title such as “How Do You Keep Spring Seedlings From Freezing?” is probably a really good choice.
4. Use the word “best” in your title. This works great for a product review and works hand-in-hand with the previous tip. If you don’t want to ask the question about spring seedlings, then title the lens “The Best Way to Keep Spring Seedlings From Freezing.” People don’t want also-rans; they want to find the best solution out there. (Caution: Don’t overuse “best” by putting the word in every title. Too much of a good thing…well, you know.)
5. Resist the urge to use cute or poetic titles. This is a tough tip for many of us to take (I’m guilty), but it’s an important one. “It Was Love at First Sight” is a nice, romantic, even poetic title, but it doesn’t tell your potential readers anything about the topic of your lens. Did you fall in love with your dog? your husband? or maybe your vacuum cleaner with the pet hair attachment? Since the title is usually the first thing someone sees, make sure it includes at least a pretty good clue to the content of the lens.
That’s my five. Have a tip to add? Feel free to leave it in a comment.
Related reading: Ideas for Great Lens Headlines