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5 Secret Lens Title Strategies

orange monsterWhether or not you judge a book by its cover, I’m betting you judge a lens by its title. And rightly so! Good lens titles are interesting and informative. Great lens titles also pique your readers’ interest and make them want to click to read more. Here are five strategies to keep in mind when settling on a title for your next lens.

1. Create intrigue. Did “Secret” in the title of this tip catch your interest? Even words like “best” and “new” can work wonders to grab people’s attention and get them wondering just what you know that they don’t know.

2. Use a number. “5 Secret Strategies” works much better than just “Secret Strategies,” don’t you think? If you use a number this way in your title, it’s a good idea to number the points in the lens as well. It can be very psychologically frustrating to try to count “10 Ways to …” in a lens if the 10 ways aren’t numbered within the content.

3. Ask a question. “What’s the best way to…?” makes a great title. Why? Because these days people “speak” questions into search engines using their mobile devices – and that’s the terminology that they use. If you ask the same question in the title of your lens that they’re asking the search engines, wouldn’t you think your lens might be a perfect match for their inquiry? I would, and that’s what Google is working towards, too. So if your lens is about the best way to keep spring seedlings from freezing, a title such as “How Do You Keep Spring Seedlings From Freezing?” is probably a really good choice.

4. Use the word “best” in your title. This works great for a product review and works hand-in-hand with the previous tip. If you don’t want to ask the question about spring seedlings, then title the lens “The Best Way to Keep Spring Seedlings From Freezing.” People don’t want also-rans; they want to find the best solution out there. (Caution: Don’t overuse “best” by putting the word in every title. Too much of a good thing…well, you know.)

5. Resist the urge to use cute or poetic titles. This is a tough tip for many of us to take (I’m guilty), but it’s an important one. “It Was Love at First Sight” is a nice, romantic, even poetic title, but it doesn’t tell your potential readers anything about the topic of your lens. Did you fall in love with your dog? your husband? or maybe your vacuum cleaner with the pet hair attachment? Since the title is usually the first thing someone sees, make sure it includes at least a pretty good clue to the content of the lens.

That’s my five. Have a tip to add? Feel free to leave it in a comment.

Related reading: Ideas for Great Lens Headlines

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Susan52 didn't know she wanted to be a Giant Squid when she grew up, but here she is and she couldn't be happier about it! When she isn't doing one thing or another here at Squidoo, you'll probably find her spending time with her family or otherwise appreciating life one precious moment at a time.

  • britflorida

    Great info Susan – thanks!

  • rms

    Great tips Susan!

  • CosmeticMom

    Love the word, secret! It did come to your post because you used it in the title.

    • Susan Deppner

      Thanks for sharing that, CM. Glad intrigue did the trick. :)

  • d-artist

    Great tips!

  • jsr54

    Always good to have these reminders, thanks!

  • Wednesday_Elf

    Using a ‘clue’ word as to what one can expect in a lens is very good advice.

  • Silver_Lotus

    excellent tips!

  • phjames

    Thanks, Susan.

  • goatfury

    Great tips, Susan. Very consistent with everything else I’ve read.

  • 2enjoylife8

    I guess the poet in me has to surface somewhere else. :) Thanks!

    • Susan Deppner

      Plenty of room for channeling your inner poet, Zenjoylife8, just probably not in lens or module titles. :)

  • short49

    I’ll try this, thanks.

  • survivoryea

    You caught me with “secret”–very good tips, thanks.

  • Fatherof4

    Great tips.

  • NanLT

    I thought “Best of” lenses were considered to be a no-no these days?

    • Susan Deppner

      I assume you’re referring to using “best” in a title? Overuse of “best” in titles has always been a no-no. Proper and occasional use of the word is just fine. Thanks for reading, NanLT!

  • relache

    Also, remember not to make a huge grammatical error when you create a title. In point 5 above, the word “site” in the sample title is in fact a word that means location or place, and it’s clear from the conversation that follows that what the author really meant was “sight,” a homophone that refers to seeing, which is what actually happens when a person falls in love with something at first sight.

    • Susan Deppner

      LOL Good catch, Relache! That’s a typo I make frequently. Of course I know the difference, but I think of “web site” so often, my fingers automatically type the word that way most of the time. I THINK I usually catch it, but obviously this time I missed it. The proofreading gremlins strike again! Thanks so much for letting me know. (Let me go fix it…)

  • Justin00704

    I agree:)

  • Rhettaa

    Fantastic advice! Thanks, Susan!

  • EssyK101

    Don’t put cliché words in your titles. Example: Don’t use ‘good’ when you can use ‘excellent’. Maybe if you wrote a lens on dogs, instead of putting ‘dogs(s)’ in the title put ‘canine’. Be creative. :)

  • bekat

    “Did you fall in love with your dog? your husband? or maybe your vacuum cleaner with the pet hair attachment?” You crack me up, Susan. Humor that drills the lesson in, as well. Nicely done, and point taken!

    • Susan Deppner

      LOL Thanks, bekat. I guess I have my moments. (I had no sense of humor until I had kids. They taught me everything I know and they’re still my two favorite people to hang out with!)

  • invictus95

    These are some really good tips! Thanks!

  • htozion

    I will use it! Thanks!

  • mishalthampy

    Thanks for the tips.. :)

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