1) Update – Make sure your lenses are current. Remove any outdated information that makes your lens appear dated. This includes updating your Countdown Modules.
2) Add – Add relevant fresh content to your lens. Did the band you’re writing about just release a new song? Add that to your lens. Fresh content is king.
3) Share – Don’t forget to share your lenses on social media and with your friends.
Bonus Tip! If you just created a lens about the Stephen King’s new book @ him and use #stephenking as a hashtag. You never know when you might get a retweet.