You have a great idea or a project that you’re passionate about like crafts or a hobby or a trip to Paris…so now what? You want your lens to get noticed, shared and like. Heck, going viral would be great too. But how to you get there?
Here are 3 quick things that every lens should have.
1) Great photos. This doesn’t mean canned stock photos. It means photos that people (real humans) will connect with and share. Your cell phone is good enough to take these photos.
2) A good story. People connect with people. Make people laugh, cry, think and yep…share. Why is your lens good enough to share?
3) YOU. I can’t tell you how many times I see lenses that are artificial or impersonal. Put your personality into everything you write.
Give people a delightful surprise when they walk through your door and they’ll tell their neighbors about how awesome you are.