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3 Important Reasons to Change Default Module Titles

orange monsterModules are the building blocks of Squidoo lenses. Ranging from text modules to video modules to Amazon, photo gallery, poll modules and more, modules hold the content that make each of our lenses personal and unique. Besides relevant content, there’s one more thing that every module on your lens should have and that’s a descriptive title. Each title should be written by you to replace the default titles that the Squidoo workshop fills in when you add modules in bulk.

Here are three reasons why you should replace those default module titles with well thought-out titles of your own:

1. Search engines need information about your lens. In fact, the module title field is one of the places where search engines look to find out what your lens is about. Therefore, title fields are perfect places to include keywords that describe your lens topic. That’s an important factor when it comes to SEO (search engine optimization) and a fundamental reason that descriptive module titles are key if you want to make lenses that will be included in SERPs (search engine result pages) where potential readers can find them.

2. Your reputation is at stake. Default titles make lenses appear incomplete or unfinished, which makes you (the author) look unprofessional. It’s hard to concentrate on what you’ve written about your topic if it’s introduced with the words “New Text Module.” And, really, what does “New Comments” mean to your readers? Not much. Instead of the defaults, write something descriptive in those title fields to engage your readers and keep them reading.

3. Using custom module titles will help you reach 100 percent on the lens scorecard. While the green scorecard scale is only a guideline when writing your lenses, if you see a score of 91 there instead of 100, it could be that you forgot to replace a default module title. Making that important change may bring you up to 100 percent which should be the goal on every lens you own.

So, those are my three most important reasons to update module titles. Do you have others? Anything else to share on this topic? We’d love to read your input in a comment below.

 

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Susan52 didn't know she wanted to be a Giant Squid when she grew up, but here she is and she couldn't be happier about it! When she isn't doing one thing or another here at Squidoo, you'll probably find her spending time with her family or otherwise appreciating life one precious moment at a time.

  • http://www.squidoo.com/lensmasters/ruthi Ruthi aka abitosunshine

    Thanks for the reminder, Susan. Sometimes it’s the very basics that we forget in our enthusiasm to share our topic. In fact, this reminds me to give module titles better keywords when updating a lens.

    • http://LifeInOut.com/ Susan Deppner

      That’s an awesome suggestion, Ruthi, to check keywords in module titles when updating a lens. Thanks!

  • http://www.squidoo.com/lensmasters/Luv2help Luv2help

    I remember reading a how-to lens that discouraged module titles but I can attest to their use. Titles are a great way to shift focus, letting the reader know why they’re seeing a new module. Great suggestions!

    • http://LifeInOut.com/ Susan Deppner

      I love your idea of shifting focus with module titles. Perfect!

  • http://www.squidoo.com/lensmasters/Merrci Merrci

    Good reminders, Susan, thanks. Sometimes it’s so tempting to add cute titles. I forget to consider the need for keywords. Ruthi’s idea is a good one too for updating.

    • http://LifeInOut.com/ Susan Deppner

      Oh, I know, Merrci! When we’re creative writers it’s very hard to resist cute titles. I know I’m guilty. Another good reason for balance when using keywords.

  • http://www.squidoo.com/lensmasters/DaveStone13 DaveStone13

    All good advice, Susan, and coupled with the Table of Contents, the headings make great opportunities to give readers a little buzz to keep them reading. A little wordplay helps, and asking a question can be a huge lure. I try to learn from what online newspapers do. There, every item has a separate heading, much like ours do, and that heading is crucial to whether anyone reads or not. In fact, I notice headline writers changing headlines all day until a story catches enough readers.

    • http://LifeInOut.com/ Susan Deppner

      Excellent observations and advice! Thanks for sharing your insight, Dave!

  • http://www.squidoo.com/lensmasters/vallain vallain

    It seems last year, there were warnings about overuse of keywords in module titles. I guess it is about reaching a happy medium with some keywords and some keyword substitutes in the module titles.

    • http://LifeInOut.com/ Susan Deppner

      Absolutely! It’s easy to overdo with keywords. I love the rule that Robin published some time back, to read the page out loud and make sure it sounds natural. That’s one of the best rules about keywords that I’ve ever read and used.

  • http://www.squidoo.com/lensmasters/relache relache

    When it comes to updating modules, I find no matter how much I checked when that lens first went live, there’s always something I missed the last time I looked at the lens.

    • http://LifeInOut.com/ Susan Deppner

      I’m guessing every person reading this would agree with you, Relache. I’ve certainly found that to be true!

  • http://www.squidoo.com/lensmasters/TopTenGamer TopTenGamer

    This is so important. In lenses where you have a ton of modules it’s also important to keep in mind that the module titles are the most important heading of your work. If I have a subheading I often don’t use it in the top of the module rather the secondary location so I can place more emphasis on those main headings.

    • http://LifeInOut.com/ Susan Deppner

      Thanks for your input, TopTenGamer!

  • http://www.squidoo.com/lensmasters/favored1 favored1

    Thanks for the reminders Susan. Changing the titles makes it more personal for what I’m trying to achieve. I hope my readers get that.

    • http://LifeInOut.com/ Susan Deppner

      We certainly do want to please our readers, as well as the search engines. Good thought, favoried1!

  • http://www.squidoo.com/lensmasters/Silver_Lotus Silver_Lotus

    I appreciate the reminder – this does make a difference!

    • http://LifeInOut.com/ Susan Deppner

      Thanks, Silver_Lotus!

  • http://www.squidoo.com/lensmasters/swampnut swampnut

    Good points. Thanks.

    • http://LifeInOut.com/ Susan Deppner

      Thanks for reading, swampnut!

  • http://www.squidoo.com/lensmasters/davdlynch davdlynch

    Thanks for this information, I need to check that I don’t have any default module titles that haven’t been updated because I have some lenses with less than 100% on the scorecard that are showing a quality content requirement.

    • http://LifeInOut.com/ Susan Deppner

      That could be why! Hope this solves the problem.

  • http://www.squidoo.com/lensmasters/d-artist d-artist

    For me, titling modules can tell a story in sequence, even for an advertising lens…

    • http://LifeInOut.com/ Susan Deppner

      And we’re all about telling stories on Squidoo. Thanks for that excellent suggestion, d-artist!

  • http://www.squidoo.com/lensmasters/aswahayah aswahayah

    Thanks for sharing this information. This is very useful for me.

    • http://LifeInOut.com/ Susan Deppner

      Glad you found the info useful!

  • http://www.squidoo.com/lensmasters/goldenecho goldenecho

    I always use my own titles unless I delete the titles completely. There are some times where I want a module to look like it is part of another section, so I delete the default title and leave it blank. I’m so glad we can do that because it’s allowed me to do a lot more with my lenses.

    • http://LifeInOut.com/ Susan Deppner

      That’s certainly an option, especially if you’re able to add photos to break up the long blocks of text.

  • http://www.squidoo.com/lensmasters/knowledgetoday knowledgetoday

    Now I know how the green score card works. Thank you.

    • http://LifeInOut.com/ Susan Deppner

      You’re welcome, knowledgetoday! That’s only part of the green score card, but it can be an important part.

  • http://www.squidoo.com/lensmasters/Justin00704 Justin00704

    Thank you for the reminder. God bless you:)

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