Modules are the building blocks of Squidoo lenses. Ranging from text modules to video modules to Amazon, photo gallery, poll modules and more, modules hold the content that make each of our lenses personal and unique. Besides relevant content, there’s one more thing that every module on your lens should have and that’s a descriptive title. Each title should be written by you to replace the default titles that the Squidoo workshop fills in when you add modules in bulk.
Here are three reasons why you should replace those default module titles with well thought-out titles of your own:
1. Search engines need information about your lens. In fact, the module title field is one of the places where search engines look to find out what your lens is about. Therefore, title fields are perfect places to include keywords that describe your lens topic. That’s an important factor when it comes to SEO (search engine optimization) and a fundamental reason that descriptive module titles are key if you want to make lenses that will be included in SERPs (search engine result pages) where potential readers can find them.
2. Your reputation is at stake. Default titles make lenses appear incomplete or unfinished, which makes you (the author) look unprofessional. It’s hard to concentrate on what you’ve written about your topic if it’s introduced with the words “New Text Module.” And, really, what does “New Comments” mean to your readers? Not much. Instead of the defaults, write something descriptive in those title fields to engage your readers and keep them reading.
3. Using custom module titles will help you reach 100 percent on the lens scorecard. While the green scorecard scale is only a guideline when writing your lenses, if you see a score of 91 there instead of 100, it could be that you forgot to replace a default module title. Making that important change may bring you up to 100 percent which should be the goal on every lens you own.
So, those are my three most important reasons to update module titles. Do you have others? Anything else to share on this topic? We’d love to read your input in a comment below.