Today we’re going to cover Twitter, a social networking platform with a unique format that makes it easy to learn and use. Twitter won’t appeal to everyone but if you enjoy it, it can be a powerful tool for connecting with your audience and your influencers.
As I mentioned in the intro, Twitter’s posting format is a short 140 character post. If that sounds like something you’d be interested in using, read on for tips on how to get the most out of your 140 characters.
1. Use lists to find other users to follow
Lists are curated lists of Twitter users that you can use to discover people who share interesting content and ideas. I recommend you check out lists relevant to your topics on Squidoo and follow users that post great tweets. Don’t feel like you have to follow everyone, be selective and follow users that post content that speaks to you or informs your approach to lensbuilding. Also beware of the “over-tweeter”: These are the Twitter users that flood the service with tons of tweets around the clock or dump 10 at a time.
Following these types of Twitter users will clog up your dashboard and may prevent you from seeing valuable content from other more restrained users. Take this as a lesson as well – keep your tweeting at a reasonable level. With Twitter, less is more and quality is much more valuable than quantity. Don’t feel like you need to post all day every day and try not to post more than 3 things within a few hours.
2. Keep your audience clue-ed in
Use Twitter to keep people in the loop about what you’re doing on Squidoo by tweeting when you update an old lens, create a lensography or start a new project. You can use the short format to show that you’re active and serious about the quality and freshness of your content. Be sure to use any relevant hashtags when you announce a new lens or do an update – this is a great way to help new readers find your work.
3. Clean up and replace your old Twitter modules
Some of you may remember that at one point Squidoo lenses offered a variety of Twitter oriented modules. Changes in the way Twitter works would eventually mean that we could no longer support those modules and we had to retire them. Fortunately this turned out to be temporary and we were able to roll out a brand new Twitter module in January of 2013. If you have any lenses with these older modules, be sure to remove them and update your lens with the updated version.
From time to time, visit your lenses and check to see that whatever search term, user or hashtag you’re using in the module is working well. From time to time, users may delete accounts, hashtags may “go dark” or change in meaning. When this happens it’s a good idea to replace the search with something else so readers see the most valuable and interesting content in your Twitter modules.