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There’s Always Time to Promote!

Hello Lensmasters,

Today we have a special story from Lens Promotion Mentor and Master jeffwend. He’s been dutifully collecting your questions, and has some great tips to share regarding making time to promote your lenses.

Time to Promote!

The question that I get asked most about getting traffic from outside Squidoo is, “How do you find the time to use all of these tools to promote your lenses?”

The answer to that is simple. Make time.

Organization helps too. I create a folder in my browser and file each of my favorite websites that I use inside of it. When I make a new lens, I simply work my way down the list one by one. After using the list a few times you’ll find that you can easily do it in less than 30 minutes.

Remember, you do not have to promote your lens all at once either. There may be some websites that do not need to be used with every lens that you create. For example, I only use Facebook for certain lenses that have active groups that my lens would complement. If you are like me and you make a lot of lenses, plugging every lens you make into Facebook is going to seem like spam and it will make both you and Squidoo look bad.

However, when I have a lens that is on a particularly hot topic and I am a member of an active Facebook group, I will post links to the latest video or poll modules as they come out. This worked great for my Jason Castro lens a year ago. After every American Idol performance, I posted a link to the video and asked people in the group to vote in the duel module letting the world know if they liked that evening’s performance. This brought in a ton of traffic and backlinks from YouTube and other blogs on American Idol.

For sites like Digg, I urge you all to go through the guestbook list on my lens and add every single person who left their Digg username as your friend and send them shouts when you Digg one of your lenses.

Soon you will have a huge group of friends helping you to promote your lens. Remember to help out others though when they send you a shout to Digg their lens. It only takes a moment, this I’ll scratch your back if you scratch mine will make a huge different in the traffic and links you can pick up through Digg. One word of caution, you do not need to Digg every lens. Only Digg the best of the lenses that you make. If you Digg subpar lenses you may find your Diggs being buried by the community.

Soon you will find that promoting your lens will become like second nature. It will simply become part of the lens creation process. Master the art of it and you will find more traffic coming to your lenses than ever before.

Thank again, jeffwend, for sharing more of your promotion secrets!

As you know, “If you build it, they will come” does not apply to the internet. With billions of options and only 24 hours in a day, most web surfers will never see your lens unless it’s worth seeing and in the right spot to be seen. You can get more lens promotion tips from jeffwend at his Lens Promotion Mentor lens.

Happy promoting!
~Kimberly Dawn Wells
YOUR Community & Charity Organizer
Get daily tips @squidoonews!