In our relentless focus on unique, useful, and updated high quality content, we’ve found that many of the lenses in our lower LensRank ranges either don’t perform well or no longer meet our editorial standards. So as of today, any lens that has a LensRank of over 175,000 will move into work-in-progress (WIP). We’re doing this for a couple of reasons and we wanted to share why we’ve made this decision.
1) Lenses that are ranked over 175,000 (on average) have not been updated in 3 years. This means these lenses are pretty much abandoned and in many cases have outdated information.
2) These lenses are getting little to zero traffic which means they aren’t bringing much value to Squidoo or the lensmasters who created them.
3) The lenses are incomplete. Some of the lenses we’re seeing in this group were started, published but never really finished. They had enough content to get published but they are clearly incomplete which probably accounts for the low traffic and lensrank.
The tricky part is that there are a handful of good lenses in the group that just haven’t gained speed over the years or are holiday lenses that lost traffic because they are out of season. The good news is that you can easily get quality lenses that you care about out of WIP. Simply edit the lens, add some new content (or edit outdated content), republish and share. If the lens is good it should pick up speed from there.
Above all, our most important reason for moving the featured lens line is that we want our best content to shine. There’s some spam that accumulated in these lower ranks over the years and we want to make sure it’s not live on the site.
So what about payment? Only lenses with a rank of 85,000 or better are eligible to receive Ad Pool earnings from Squidoo, so pooled payments will not be affected. Additionally, lenses in this range generate very little Amazon or eBay revenue, so attributable earnings will not be significantly affected either.