Home > Lens Formats & New Design

Lens Formats & New Design

We’re in the process of unifying our lens layouts for better consistency and performance. The first step of this process is going to be released soon for some initial testing. Once this release is live, all lenses across Squidoo will share the same traditional lens layout. We’re soon going to apply a fresh new design throughout the site, and we know you’re going to love it.

This means the newer lens formats (product review, recipe and how-to) will look like traditional lenses. However, this doesn’t mean the lens formats are changing as far as content goes. All three formats will maintain their respective structure and rules.

No action is necessary on your part.

We’re making the switch now for two reasons. First, we want to test a few things before we apply the new design. Second, we want to have a consistent experience across Squidoo for better reader engagement, which is great for all of us!

We’re really excited and want to give you a sneak peek (see below).

We’ll release the new design along with the new bio page in the coming days.

Keep your eye right here on SquidooHQ for more news!

New Squidoo Design - Preview #1

New Squidoo Design - Preview #2

Bonnie Diczhazy is the Editor-in-Chief of the SquidooHQ Blog. Send her a Tweet at @bdkz.

  • britflorida

    Fantastic – I love new stuff :)

    • bdkz

      Thanks Jackie!

  • vikksimmons

    Will be interesting to see the new changes.

  • kiwinana71

    Interesting! Looking forward to it. Thanks.

  • caseybxly

    Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy. Even though I’m new here I’m still excited to see the new changes. Hopefully some more social options!

    • Aaron Collegeman

      What sorts of social options would you like to see?

      • caseybxly

        Well I see from the preview that you have more social implemented just below the title which is pretty awesome especially for people with quite a lot of profiles. I’d really like to see some social widgets for the side of my lens, but other than that they already have an adequate amount of social options(In my opinion).

        I’d personally like to see more love for my profile page. At the moment there’s no site friendly way to share my resumé page. Also a possible followers box and an option to follow a particular writer. I’m sort of new so you might be able to do that already, but if not that would be really cool.

        • Kylyssa

          Squidoo discarded the option to follow specific writers I think about
          three or four years ago and other social options have been tried and removed or limited in the past. There used to be this great thing called a Squidcast that let
          lensmasters send out announcements to people subscribed to their Squidoo
          accounts. Squidoo has encouraged people to get that functionality from
          other social media websites like Twitter, Pinterest, and facebook. I think appropriate business accounts are available on all three now.

    • NicoleRM


  • StephenJParkin

    I think this is a great idea!

  • artyfax

    The only thing certain in life apart from death is change – bring it on!

  • MandeeSears


  • Kathryn Grace

    Looking forward to the rollout!

  • Merrci

    Looking good! Thanks for adding tumbler, etc to the social links too.

  • nancycarol

    I’m always happy with great new things! Squidoo is the BEST there is, in innovation. Thanks for sharing this Bonnie.

  • Ruthi aka abitosunshine

    This sounds like a terrific idea! I am all for uniformity within a group platform. I am waiting not-so-patiently for the changes, haha!

    • bdkz

      We can’t wait too!

  • im2keys

    thanks for keeping Squidoo new and fresh :o)

  • abowaaled

    nice to think in change , Thank you.

  • partybuzz

    I have been applying the Moment of Zen theme to most of my pages to keep them uniform, so I really like this idea. Good move on your part. :)

    • Luv2help

      I do, too! lol But earlier this week I ,mentioned I’d like to see new themes but uniformity is the better option.

  • hutch87

    Looks good!

  • Brite-Ideas

    love this idea, it’s a winner!

  • DeniseMcGill

    Good to know. Thanks.

  • DaveStone13

    Up, up and away!

  • rauspitz

    Should be interesting.

  • esmonaco

    Change is good, looking forward to something new!!!

  • susan-zutautas

    Looking forward to the new designs.

  • Deborah-Diane

    I’m happy that you guys are always trying new things and testing them out. I’m excited! :)

  • grammieo

    Looks like a winner to me! I’ll be watching closely!

  • asereht1970

    This is interesting!

  • Silver_Lotus

    looking forward to it!

  • patgoltz

    Offhand, I haven’t been able to see the display that shows how many points I have and the level I have. I miss this information; it was something I checked regularly. Is that coming back?

    • CalobrenaOmai

      That’s in the pull down menu; the one used to access your dashboard. Or at least that’s where it shows up for me.

  • RenaissanceWoman2010

    Innovation works for me.

  • CalobrenaOmai

    *shaking head*
    I know change can at times be a good thing but there are times when change does more harm than good. Apologies if I sound negative but I have seen several sites do changes that were said to be for everyone’s good only for that to backfire. I like that Squidoo is wanting to make things better for participants but is making these types of changes really going to make a difference?

  • dbodnariuc

    Looking forward to seeing the changes.

  • mySuccess8

    Great! Looking forward to change for better!

  • flinnie

    Thanks for the headup. Looking forward to seeing the new design.

  • EditionH

    What a surprise ;). Next thing sure is to cut down lens modules. Is there any chance to know at an early stage which video module will survive the clean up?

  • Nicholas14

    Awesome – so excited now! :)

  • mutter

    Will be good to have them unified in appearance.

  • BahamasWeddings

    looking forward to seeing it

  • survivoryea

    Looking forward to viewing the new design!

  • 3QuartersToday

    Does this mean the lenslets will now start participating in the ad pool?

    • flycatcher

      I’m curious about this, too – any word?

  • CreativeArtist

    Thanks for the heads up. Sounds like a good plan. : )

  • Endamac

    It will be interesting to see it all in action

  • sha-ron

    sounds good

  • KitandCaboodle

    I’m always up for change. Especially if it makes the experience better for our readers. Thanks Bonnie!

  • dnwaokocha

    This is great! People will have a better idea of who you are and what your interests are especially if you have multiple interests.

  • MatchMoneyTree

    Looks like Squidoo is going to get even cooler… :)

  • katiecolette

    Thanks for the heads-up!

  • CosmeticMom

    Hoping for more amazing themes too!

  • adventuretravelshop

    This is great i can’t wait to see them.

  • Tracy1973

    I like the changes, except I miss having the background photo. I really liked that feature. :)

  • Wednesday_Elf


  • Wednesday_Elf


  • Clkns


  • superbusymama

    This sounds great! Thanks for the info.

  • KateHon

    You all @ SquidooHQ don’t get much sleep, do you? This looks awesome!! Thanks for your hard work!!

  • shermanmorrison

    Always good to keep evaluating and making changes for the better!

  • Guest

    Awesome. I can’t wait to see what’s new!

  • scotttant

    Awesome. I can’t wait to see it!

  • aswaha yah

    wonderful ,i love this lens

    adaptateur ac

  • johnga


  • Debs

    I like the look of the author byline with social profiles – lends authority – good stuff!

  • selfhelpguru

    Does this example mean you’ll be using a version of the gardening theme for them all? Works for me. It’s my favorite by far, and I’ve been using it in more and more lenses…

  • PaigSr

    Oh boy beta testing one of my favorite things to do. If you still need help on this one please let me know.

  • paperfacets

    All news is good. Why not mirror hugdug it is already tested. Please keep in mind Squidoo is writer creativity. We like our links mods, pictures and simple HTML.

  • nancycarol

    I look forward to these changes. :) Thanks.

  • veryirie

    Anything that increases the users experience on Squidoo is good by me. :) Thanks for the updates!

  • KonaGirl

    Thanks for the heads up. I hope it is a smooth transition. With over 350 lenses I am still not caught up with the last bundle of changes, plus a broken wrist has hampered my computer use extensively. Thanks so much Bonnie for keeping us informed!

  • GiftRepSandy

    Very cool!

  • TanoCalvenoa

    Is the option to choose our own background photo being eliminated?

  • Insulin-Dependent

    Never hurts to keep things fresh!

  • patuti

    nice ..

  • deadmangamer123

    That’s an outstanding lens.

  • miriamyentraccm

    Thank you, Bonnie! Can’t wait to see how our lenses will look in the new format! =)

  • buddyburnerbuilder

    Way to keep things Fresh!

  • anusk1313

    Can’t wait to see

  • healinghands123

    Change is (sometimes) uncomfortable but necessary!

  • aasiya-dolly


  • TheCureForYouthMinistry

    Looks great!

  • nedumedia

    Great! I love that…

  • mataduitan

    Looking forward to the rollout!

  • ellyse2003

    This is great! It is a good news..

  • MarcelWhite

    I’ll wait and see. In the end I’ll say what I have to say. But I hope the new solution works fine.

  • Jules1958

    I.m looking forward to the new ideas and changes to squidoo.

  • Kylyssa

    This is a change I can get behind. A single, slick and professional looking background and layout would go a long way toward making Squidoo look more like an online magazine rather than a random assortment of blog posts sharing a family of URLs.

  • TellTales

    Cooooooool :)

  • marioferreira

    great job.

  • knowledgetoday

    Looking forward to the new changes.

  • teriann

    someone just recently in our squidoo family reminded me that ‘Change, not variety, is the spice of life’.

  • madcats

    this is awesome.

  • servantoftheLord

    So many changes in the last year or so, and all have been good. Thanks so much for all your hard work to keep Squidoo friendly, profitable, and viable. THANK YOU, Bonnie, and the rest of the staff!! Can’t wait to see the new format.

  • RubyHRose

    Looking good.

  • Aschatria Xyana

    Hmm, I am new here, I will get tuned with this easily…

Official news and updates from the Squidoo Team