Big lens redesign (and longest post ever!)
On Thursday of this week we’re launching a new lens redesign.
It’s a very clean, streamlined look. In this post I will share a few previews of it. I think you will like the way it looks.
The streamlining isn’t only about look and feel — we’ve also cleaned up (refactored) the code that sits beneath. And we’re streamlining features and various offerings that we’ve piled on to lenses over the last few years. That means some lens features will be going away, some will be improved, some will be moved, and others will simply be different. Many, of course, will stay the same. Especially the features that have been most successful in terms of lensmaster joy and data-driven conversion rates.
This is big news.
It’s also exciting news. It’s also, for some, going to be frustrating news. I won’t pretend that’s not the case, and I’m not blind to it.
But the redesign is important because the lens is our most fundamental unit of content, it is our backbone, and we need to evolve it. Also because several of the fluffier features we’ve added or previously allowed have actually taken the focus off the main content of the lens — or those features have made promises to lensmasters (more traffic! a social network of friends!) that haven’t been fulfilled.
Our biggest obsession with this redesign is to showcase the main column of lensmaster content better than ever.
How to read this post.
Below I will walk through a few before and after images of a lens, share a list of the features that will be changing, and explain a little bit about why we’ve decided the things we have. This is a really long post (get comfortable!), but I hope it will give you information and clarity to help digest the changes; or at least, enough to ask follow up questions that I didn’t anticipate. I expect this dialogue will continue throughout the week, and we’ll be participating in it with you. I even plan to create a series of blog posts to address some of the opportunities in the new design, and some to help you understand why other features are being deactivated and options you have therein.
My final line of preface is this: I know Thursday is not a long way away, and I know change is easiest to grasp when you have a long time to get used to it. I hope having a few days in advance to digest the previews should be useful. There’s actually no need for manual prepwork in advance of the changes, and nothing you will urgently need to do to your lenses when the redesign happens. I do imagine we will all want to go and edit our lenses at some point to take advantage of new configurations, but I don’t imagine it will be a four alarm fire to do so.
Your Comments on this post will be read, valued, and very much considered. Thanks.
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What’s in the redesign bundle:
There’s a lot to digest, but here are the key points.
- The main content column is now the dominant content zone on the page.
- The Facebook Like button at the top of the lens has been replaced by a Facebook Share button.
- The Lensroll ‘smiley face’ button and optional lensroll sidebar have been eliminated. Clickout reports show that Lensrolls in the sidebar of lenses get no clicks. Wow. I know that people like the concept of being able to prominently link to related lenses, though, so we’re changing the Discovery Tool / ‘Related Lenses’ feature so that it’s totally configurable by lensmasters for the first time. That feeds related lenses of your choosing into the sidebar of the lens, higher up, in a place that does get clicks. The Featured Lenses sidebar widget also gets a lot more attention with this redesign — that might be a better converting ‘lensroll’ should you want to use it.
- Favoriting a lens has been removed. This includes the removal of the Favorite button you see on lenses when you’re logged in, the Favorited By faceroll on lenses and bio pages. Essentially, “favoriting” is triply redundant to “SquidLiking” and “Facebook Liking.” We also never successfully hooked Favoriting in to any kind of meaningful follow/comment system.
- The Fanclub feature set is being removed, because we are…
- Archiving the Squidcasts feature. For this release, we’re disabling the ability to post new Squidcasts. But we’re keeping all past Squidcasts up, and allowing lensmasters to see all the Squidcasts they’ve sent via one page, in case they want to save or transfer the text to a lens or elsewhere. Why the change in Squidcasting? Squidcasting was an awesome concept, but in practice the feature doesn’t convert to more traffic or more social relationships. The problem has always been that sending a Squidcast falls on largely deaf ears, because we don’t have the follower / subscriber system that it needs to plug in to. Those who do successfully Squidcast do so through Twitter and Facebook, so hosting our own wrapper for that message is redundant. We aim to introduce new systems where it’s easier for you share and digest activity around the lenses and topics you love. In the meantime, all your Squidcasts have been preserved for you. Just click ‘cast from any lens in your Dashboard Lens List to get to the archived page.
- Lensmaster bio image has a new style, lensmaster byline is bigger.
- Reduced the permitted custom html/css in the bio. (Keep reading for more examples. We know this is the biggest change, so we want to help walk you through it).
- Added automatic lensmaster data bullets to the lens bio, showcasing your top lens, total number of featured lenses, and indicating whether this lens has won a purple star or Lens of the Day.
- All pages throughout the site have been updated to have consistent top navigation, and more consistency in sidebar navigation
- … and we’re adding 3 brand new lens themes!
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Let’s look at a before and after of a lens.
Let’s look at the before and after of 3 popular lenses. Remember that lenses look slightly different when you’re logged out vs. when you’re a logged in lensmaster, and also remember there are many ways a lensmaster can configure the ads that show on his or her lens. We’re not adding or removing any advertising zones in this release.
These are logged out views. That’s what most of your readers will see.
Before: Decorate with Fondant
After: Decorate with Fondant with redesign
Before: JungleThemedBabyShower
After: Jungle Themed Baby Shower with redesign
Before: Rats make great pets
After: Rats make great pets with redesign
The one change I want to call your attention to the most…
… that might beg for some configuration, is that we are stripping many kinds of homespun HTML and CSS from displaying in the lens bio section of lenses. Your code will remain intact within the Workshop editor if you want to grab it and use it for anything (try moving your homemade flair to a text module, perhaps?). You may also still run handcoded ads and flair on your lensmaster bio pages.
Why the bio change? We historically allowed lensmasters to add their own HTML in the bio section of the lens sidebar. That enabled them to insert their own handcrafted ads and decorations into this section. I understand why: It’s prime real estate above the fold, and you want to extend it as much as possible. Unfortunately, a lot of handcoded bio content pushes down core elements of the lens sidebar, such as the lens promo buttons and other sideways discovery links, harming conversion rates and page views throughout the site. Finally, when lensmasters add handcoded code that pushes the sidebar ads we run down below the fold, that violates our agreements with advertisers. For example, see how in this lens the multiple handcoded ads push down the rest of the sidebar.
Tomorrow I will post more before and after photos of sidebar bios for you to preview.
Here’s what we will continue to allow in the sidebar bio:
Strong / B for bolds.
Em / I for itals.
A-tags for links.
About 100 characters displayed on the lens.
Disallowed from sidebar bio:
img
span
p
style
Last (for now): Meet the new lens themes
Blueprint for lenses looking for an understated elegance. Could be interesting for education lenses, art lenses, travel lenses.
Algae for lenses that are a little bit funky.
Big Squid for lenses that are serious about their Squidoo!
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You made it!
You made it through a really long post about a lot of change. Summation: The anatomy of the lens is changing; it’s focusing more than ever on the main ‘article’ content of your lens; we’re going to help walk you through the redesign in the days to come; and we are open to feedback about how we can make these changes easiest on you. So please take a deep breath and if you have questions, we’ll do our best to get them answered here on the SquidooHQ blog over the next few days.
More previews tomorrow. Thanks.
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