Home > Q&A > Q: What are some tips for monetizing a recipe lens?

Image Credit: http://allrecipes.com/Recipe/Baked-Ziti-I/Detail.aspx

Q: Lensmaster bechand wants to know: What are some tips for monetizing a recipe lens?

Answered by clouda9: As food enthusiasts, many of us love sharing recipes, yet we miss the essential point of selling items on our recipe lenses. The “best” tip I can offer is market the products that are essential to making your recipe.

For instance, if you are demonstrating how to make beautiful Hawaiian fruit platters, do include platters on sale at Amazon or up for bid on eBay. Take your idea from sharing to monetizing with the modules available on Squidoo, as well as your own HTML to add text links within the writing of your lenses.

As you are in the kitchen preparing and snapping photos (ooh we do love doing that!), write a quick list of all the items you pull from the drawers and pantry to use in preparing your dish, and then look around for products you personally use or that are hot sellers, either on Amazon or your own affiliate networks, to include on your lenses.

When you make a salad, you use a nice bowl, correct? If it’s a roast or meatloaf, you carve it with a knife, are you grasping my concept? Be ever mindful of marketing the products that are essential to making your recipe.

With all that said, please, please, as lens crafters and foodies don’t forget why you created your recipe lens in the first place…to share good food, your ideas with other people…stay to that focus. Remember this…create a recipe lens peppered not cluttered with your product suggestions.

-Correen, clouda9 on Squidoo

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