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What do a jumphappy plumber, a speedy hedgehog, and tubby yellow people have in common?

Great character design.

Super Mario, Sonic the Hedgehog and The Simpsons are just a few of Aldric Chang’s favorites.

“Good character designs” he says, “can help to make a game or cartoon series look that much more interesting and propel sales… [And] great character designs can actually help to create huge franchises, build up companies and even shape the landscape of the industries.”

This lens takes a look at some of the world’s most famous characters and how they created a legacy for themselves and their companies. Aldric talks about their traits and what makes them tick, then moves on to some tips for creating and marketing your own characters, and finally shares case studies from his own animation company.

Aside from the fun stories and good writing, the lensmaking moral of this lens is: style yourself the expert of your niche. I’ve said it before, but check out this lens to see it in action.

Great Character Designs: Tips on Creating, Monetizing and Popularizing Digital Characters.