If you’re reading this, it’s safe to assume that you’ve written and published your content on the web or you’re thinking about it. Maybe it was on Squidoo or maybe you’re a new lensmaster working on your very first creation.
When we’re writing content for the web, we should always strive to be more than just good – we want to be great!
Whether you’re a newbie or a seasoned veteran, I think these tips will help you to take your writing from “good” to “great”. Let’s get started!
1. Check your modules for contributions
Modules like Google News and Twitter can be great additions to a lens and help add valuable news, links and information. They’re not right for every lens so if you aren’t seeing the kinds of content you want, consider replacing them with something more relevant. It’s a good idea to periodically take a look at the content that these “auto-populating” modules are creating. Look for things like RSS feeds, twitter modules and check them for the quality of the content they’re adding. If you aren’t seeing value, consider replacing them with static content that’s more interesting and informational.
2. Re-verify your claims
Have things changed since you first wrote your content? Of course they have! It’s always smart to keep up on current events, scientific developments and even the latest books that have come out since your lens first went live. A deep understanding of your topic can help make your writing easier and it’s a great idea to stay abreast of changes. Gaining your readers trust is impossible if you’re making untrue statements.
3. Share the latest and greatest
What’s new? A good lens shares accurate information. A great lens has the cutting edge products, latest developments and information reflecting the changing attitudes and understanding of the author. If your lens has been recently updated with what’s new, you’ll position yourself at the head of the pack when readers are looking for the latest information.
4. Don’t repeat yourself
Check out Google’s example of keyword stuffing – they define it as “repeating the same phrase so much that is sounds unnatural”. It’s easy to inadvertently drop in your keywords too often and end up with writing that sounds repetitive or stuffed. Replace oft-repeated keywords with a variety of synonyms or look for places you can remove the noun altogether.
5. Don’t be breathless
Breathless isn’t realistic. Most readers will see right through it and it won’t do your credibility any favors. Write realistically and avoid hyperbole to get your point across without turning off your reader. You don’t need to sound like a billboard or a television commercial to be persuasive and informative.
Be frank, honest and straightforward with your writing for the best results.
So there you have it – 5 easy ways to boost your writing and go from good to great, no matter where you are in your lensmaking journey. Now it’s your turn: how to you improve and refine your writing? What do you think of these five tips? Let me know in the comments below.